Chris Antico eCommerce
UX and design

the brief

Improve online shopping experience to meet
business objectives over time

Strategy
  • Phase 1 (2017): Research and workshop
    with client and customers to determine brand positioning.
  • Phase 2 (2018): Using Google Analytics data to understand shopping behaviour and craft strategy.
  • eCommerce website is re-iterated and improved over time to meet business needs.
Design
  • Create wireframe based on workshops with client and Google Analytics data.
  • Create the most possible minimal, seamless shopping experience within some web development restrictions.
  • Communicate client’s vision, mission and experience in the fresh food industry.

Image TBC. Latest website TBC.