OzHarvest Fight Food Waste
Christmas 2017

the brief

Create an educational and engaging set of
tips to reduce household food waste during
Christmas 2017

Strategy
  • This project is part of OzHarvest’s
    #FightFoodWaste campaign we have worked on earlier.
  • The design follows the strategy from #FightFoodWaste campaign: 1. cognitive easing; 2. boosting engagement.
  • Learn more about in the #FightFoodWaste campaign.
Design
  • Embed with Christmas ornaments to fit the theme.
  • Personification of icons to reinforce the message.

    • Each section is reformatted, with some animated for social media use.

Play the date game

Keep the Christmas cheer going

Social tiles

Poster

team designer Danling Xiao sustainability strategist Annika Scott, OzHarvest client OzHarvest types of work social media more on OzHarvest Christmas Lover’s Guide, OzHarvest Instagram