OzHarvest Fight Food Waste
Christmas 2017

the brief

Create an educational and engaging set of
tips to reduce household food waste during
Christmas 2017

Strategy
  • This project is part of OzHarvest’s
    #FightFoodWaste campaign we have worked on earlier.
  • The design follows the strategy from #FightFoodWaste campaign: 1. cognitive easing; 2. boosting engagement.
  • Learn more about in the #FightFoodWaste campaign.
Design
  • Embed with Christmas ornaments to fit the theme.
  • Personification of icons to reinforce the message.
  • Each section is reformatted, with some animated for social media use.

Play the date game

Keep the Christmas cheer going

Social tiles

Poster