Shellharbour City Council Food and Garden
Organics (FOGO) inspiration campaign

the brief

Create an inspirational campaign to inform
Shellharbour City residents about the Food and Garden
Organics Recycling (FOGO) program

Background
  • Shellharbour City Council’s Food Organics Garden Organics (FOGO) collection service enables residents to recycle all organic waste.
  • FOGO collects these waste and turns them into compost that goes back to local soil.
  • 10,905 tonnes of organic waste was collected and diverted from landfill in year 2016/17.
  • Objective of campaign is to reinforce how FOGO works and inspire more residents to take action.
  • A collaboration with Verb Syndicate and Davros.
Outcome
  • A creativity-driven ad that reflects the FOGO method and the NSW South Coast lifestyle, targeting at the local families and the region’s creative community.
  • Components such as the swimming fish bone, pumpkin rocket cheese, cauliflower wave and surfer in pumpkin skin were designed and made to add the fun factor to the ad.
  • Note: all food used in the production was eaten or composted.

Shellharbour City Council Food and Garden Organics Recycling (FOGO) ad