Sydney Your Say
digital platform rebrand & redesign
Rebrand Sydney Your Say and redesign its
digital platform to increase engagement and
- Sydney Your Say is a community engagement hub for residents, non-residents, business owners and the general public to share ideas and feedback in order to help the City of Sydney’s decision-making process.
Participation includes consultations at workshops and community meetings, stakeholder meetings, surveys and online feedback.
- The brand should speak to the general public to fit in Sydney Your Say’s target audience.
- Primary colours and shapes of the speech bubbles used in the new design resemble balloons, softening the seriousness of the subject matters.
- The redesigned website sees an improvement in usability, brand image and marketability. It has been reiterated and improved over time by the City of Sydney.
Left: previous Sydney Your Say logo. Right: rebranded logo
Rebranded Twitter page
Redesigned website wireframe
Redesigned website grid