Two Good Co social media
strategy & content production
the brief
Create an iconic visual language for Two Good Co’s
Instagram account to showcase its products and
boost audience engagement
Strategy document
Working with Two Good Co on:
- Identifying objective, goal, metrics
- Case studies on other social enterprises in similar spaces
- Persona and audience analysis
- SWOT analysis on current engagement
- Identifying unique proposition value
- Content matrix plan
- Visual directions for different categories of contents
- Content publishing calendar
- Work flow plan
Content production
- The strategy document gives guidance on the look and feel of the product shots: earthy, minimalistic, beautiful, sometimes quirky, always featuring the classic Two Good jars and highlighting the chefs who create the recipes.
- A series of photography and videos are produced on a regular basis for new products release.
- The assets are also used by chefs who create the recipes and publishers to raise awareness for the Two Good Co brand and its social cause.
Defining Two Good Co’s unique proposition value
New look and feel
Left: The Ben Shewry lunch; Right: The Matt Moran lunch
The Ben Shewry lunch video
The Ben Shewry lunch video
Left: The Hetty McKinnon lunch; Right: The Ben Greeno lunch
The Ben Shewry lunch video
The Kylie Kwong lunch
The Ben Shewry lunch video
Inspirational content
