Two Good Co social media
strategy & content production

the brief

Create an iconic visual language for Two Good Co’s
Instagram account to showcase its products and
boost audience engagement

Strategy document

Working with Two Good Co on:

  • Identifying objective, goal, metrics
  • Case studies on other social enterprises in similar spaces
  • Persona and audience analysis
  • SWOT analysis on current engagement
  • Identifying unique proposition value
  • Content matrix plan
  • Visual directions for different categories of contents
  • Content publishing calendar
  • Work flow plan
Content production
  • The strategy document gives guidance on the look and feel of the product shots: earthy, minimalistic, beautiful, sometimes quirky, always featuring the classic Two Good jars and highlighting the chefs who create the recipes.
  • A series of photography and videos are produced on a regular basis for new products release.
  • The assets are also used by chefs who create the recipes and publishers to raise awareness for the Two Good Co brand and its social cause.

Defining Two Good Co’s unique proposition value

New look and feel

Left: The Ben Shewry lunch; Right: The Matt Moran lunch

The Ben Shewry lunch video

The Ben Shewry lunch video

Left: The Hetty McKinnon lunch; Right: The Ben Greeno lunch

The Ben Shewry lunch video

The Kylie Kwong lunch

The Ben Shewry lunch video

Inspirational content